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Under the Influence How do you make decisions? Do you analyze the situation, and weigh all the pros and cons before taking action? Or do you just go with your gut, without giving it much thought? Whichever way you decide, you probably feel that you’re in charge of your decisions, [...]
Relative Freedom (In Part 1 of this series, we explored Sway, by Ori and Rom Brafman, a powerful book that discusses several psychological forces that drive irrational behavior. Here, in Part 2, we continue by looking at Predictably Irrational by Dan Ariely.) How free are you? Some people [...] |
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